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So, it’s only right that we should be able to watch our favorites whenever and wherever we choose.“David Hasselhoff literally flew in from Brussels on his day, turned into Michael Knight, shot, handed out ‘Don’t hassle the Hoff’ T-shirts to the crew, and then immediately flew back,” recalls Doug Fallon, also an ecd at BBDO New York.

It’s a given that Taylor Swift doesn’t live like the rest of us.

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Until now, we could only imagine the awesomeness that would ensue if KITT and Michael of Knight Rider, Cliff and Norm from Cheers and Sesame Street's Big Bird starred in the same commercial.

After a quick homage to Rocky, the ad tosses in nods to Breaking Bad and Game of Thrones, Sports Center, Sex and the City and Seinfeld, among others.

You’ll want to watch the clip multiple times to take in everything that’s going on:“Our hope is that viewers will really begin to look at AT&T from a whole new perspective,” Dave Brown, AT&T Entertainment Group director of advertising, tells Adweek.

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